The transition towards Circular Economy (CE) is strongly linked to collaborative relationships between stakeholders, whose main goal is to create and capture differential values. However, the literature is not clear about who these stakeholders are, how they are connected and what kind of values they share.
Thus, this paper proposes a guide for mapping stakeholders, capturing circular values and finding new CE implementation opportunities. To achieve this goal, we used an iterative approach comprising a lit- erature review to identify the circular captured values, fuzzy cognitive map (FCM) application to assess the relations between captured values and CE principles, as well as multiple case studies to test the ap- plicability and validity of the guide.
As results, we obtained a stakeholder classification applied to CE, identified a list of circular values these stakeholders could capture, and proposed a guide that drives the organizations toward identifying new opportunities and solutions for CE implementation. This paper stands out for identifying new opportunities to improve organizational performance towards CE, as well as for providing a systemic view of the business ecosystem, integrating stakeholders in decision-making processes.